Innowatts, a leading energy SaaS platform that utilizes best-in-class artificial intelligence to help electricity providers optimize and future-proof their businesses, today unveiled the results of a major rebranding exercise, including a new website and logo, to pave the way for the company’s global growth and set the stage for large-scale energy transformation.
The new Innowatts branding highlights the company’s commitment to transforming the energy sector’s management and consumption of data. At the center of the Innowatts brand is the belief that better data and smarter analytics can unlock new value for both companies and consumers, while also accelerating the transition to sustainable energy solutions and making the world a better place.
The rebranding — which includes a new corporate identity package, including the tagline “Powering Energy Forward” — places Innowatts’ customer-centric approach at the center of its brand identity. The new messaging also highlights the vast volumes of data Innowatts leverages to help energy companies unlock grid edge opportunities, increase customer value, and achieve sustainability goals.
“Innowatts has grown beyond its original roots in the Texas energy sector, and is now using insights, data, and smart-meter analytics to help electricity providers effect change on a global scale,” says Innowatts CEO Siddhartha Sachdeva. “Our new branding reflects that vision and international footprint, and our ongoing mission to drive large-scale energy transformation in a digitalizing, decarbonizing, and electrifying world.”
The new positioning follows Innowatts’ recent expansion into both Europe and Latin America.
About Innowatts
Innowatts is a leading energy SaaS platform that utilizes best-in-class artificial intelligence to help electricity providers unlock grid edge opportunities, increase customer value, and accelerate the transition to sustainable energy solutions. The Innowatts platform leverages insights from more than 40 million meters, delivering real-time, customer-centric energy analytics with unprecedented accuracy. With clients and operations across the Americas, Europe, and Asia, Innowatts is a global leader, enabling energy providers to become truly customer-focused and fully leverage the power of data to transform their businesses. For more information, please visit www.innowatts.com.